Waterco Performs Well In Difficult Economic Times
PRLog (Press Release) –
Jul 21, 2009 – Waterco Limited (ASX: WAT) has had a successful year, turning in a good performance during testing economic times. In Australia, the company’s Swimart franchise business continues to grow strongly, with more than half of their 62 stores now turning over in excess of $1m annually.
According to Waterco’s Chief Operating Officer, Mr David Marginson, three stores turned over in excess of $2m this last year.
“Our business model provides the company as well as our franchisees with consistent and sustainable growth. This has resulted not only in a first class business, but also in long-term franchisees, many whom have been with us for in excess of 20 years. This is in sharp contrast to most of our competitors, who seem to experience a rapid rate of franchisee turnover”.
David Marginson said that one of the attractions of the Swimart franchise is their low franchisee fees and advertising levels.
“On average, these equate to just 6.6% of a store’s revenue, which is fixed and not variable according to monthly sales throughput. We only increase these fees on a fixed yearly basis determined at the start of the franchise”.
In Australia and New Zealand Waterco’s focus is firmly on the manufacture, wholesale, export and retail of swimming pool equipment and accessories. David Marginson says this means the company is highly focused on assisting Swimart’s franchisees to grow and prosper.
“This is a strong plus for our franchisees because Waterco makes its profit from sales of product directly to them. This allows us to keep the franchise fees low and the franchisees profits robust.
Another factor that is attracting new franchisees to the group is the variety of work and different income streams they enjoy, ranging from retail sales through the stores to in-home pool servicing and from light commercial pool servicing to working with schools. In these testing times Swimart franchisees are benefiting from cocooning – householders staying at home and entertaining rather than travelling overseas for their holidays.
“In addition when they come to sell some franchisees are now able to realise a price that equates to more than 60% of their store’s revenue as a sale price,” David Marginson said.”
“And for stores that turnover more that $1m a year, this is an exceptional price in any market especially considering a new store can be established for $200 to 250K.”
# # #
We specialise in the franchise industry, sport, finance and general business. We also provide publicity for authors.
- 3C Lotus Boulevard 2 and 3 BHK apartments Noida by Buniyad properties call +91 9910006110
- Kats Scientific Opens For Business
- World’s Cheapest Car Nano Will Hit The Roads Today
- Simple Filter Lowers Food Service Energy Cost, Cooler Humidity
- Satori Tech Solutions, Inc. Launches New Grid Hosting Environment
- Day Trading Course > Online Stock Trading Strategies, Tips & Techniques
- Just250.com launches “Free Website Giveaway Contest” to benefit society
- Proposal for a Trans Global Highway by Frank X. Didik - TransGlobalHighway.org
- SkyRun Condos Tybee Island, GA – Closest Vacation Rentals to Historic Tybrisa Pier and Pavilion
- New Irish Energy Saving Device Proven To Save Up To 25% On Electricity Costs In Your Home & Business
- Unsecured Loans Instant Payout:-Instant cash with no credit check
- The rise of Captain EO since the death of Michael Jackson
- Charles & Kim Petty Share Virtual Real Estate Investment Tips
- Spiritual Business: New Manifesto Reveals “Entrepreneurial Renaissance™” Amid Changing Economy
- NCWM withdraws proposal to implement automatic temperature compensation for retail motor fuels
PRLog (Press Release) – Jul 11, 2009 – Lotus Boulevard Spread over a sprawling area of 40 acres, Lotus Boulevard is India’s largest green residential project strategically located in sector 100, Noida. A perfect blend of majestic ambience humming with eco-friendly environment, this group housing wo
PRLog (Press Release) – Jun 18, 2009 – There’s a great new place on the web to buy scientific and laboratory equipment. They sell lab products at affordable prices. Kats Scientific just opened it’s doors to do business online. They have great products from Benchmark Research Products, Labomed, Sci
PRLog (Press Release) – Jul 17, 2009 – Tata Motors Ltd (TAMO.BO), India’s largest vehicles maker, said on Thursday it would deliver the Nano, the world’s cheapest car, to its first customer on Friday. Chairman Ratan Tata had showcased the Nano at an auto show in New Delhi in January last year, but
PRLog (Press Release) – Jul 22, 2009 – HOUSTON– Two of the most important variables for Houston restaurants and other food service providers, temperature and humidity, have finally met their match. HumiTex, a Cypress-based cold storage conditioning and food safety company, introduced its new HumiT
PRLog (Press Release) – Jun 14, 2009 – After 6 months of development and testing, Satori Tech Solutions, Inc. (www.satoritechsolutions.com) has deployed one of Colorado’s first premium grid hosting environments for commercial web hosting availability. This grid hosting environment was designed by
PRLog (Press Release) – Jul 16, 2009 – Day Trading Course > Online Stock Trading Strategies, Tips & Techniques BY.- MomentumStockPick.com Successful traders know how to adapt to different market environments and choose among the best trading opportunities. Just a few hours ago you could have trade
PRLog (Press Release) – Jul 12, 2009 – Just250.com has partnered with NewStart Charitable Foundation to launch a “Free Website Giveaway Contest”. If you have a Small Business or Charitable organization that has a positive impact on society, and benefits either the local, national, or international
PRLog (Press Release) – Jul 17, 2009 – New York, NY The Trans-Global Highway has been proposed by Frank X. Didik to physically link Europe, Africa, Asia, and North and South America by a series of standardized highways, railroads, oil and gas pipelines, electric and communication cables and fre
PRLog (Press Release) – Jun 25, 2009 – Experience Tybee’s most loved attraction. The Tybrisa Pier and Pavilion was built in 1891. It’s open dance floor and opportunities for fishing and people watching made it a favorite for visitors since its erection and a legendary “Big Band” tour spot for clos
PRLog (Press Release) – Jun 17, 2009 – http://www.ElectricitySaverIreland.com - It makes sense when you’re spending less, that you need to make less, and right now for a lot of people, that’s a good thing. JP McGeown from Electricity Saver Ireland shares “When we first starting looking into the sui
PRLog (Press Release) – Jul 05, 2009 – It’s very common in day to day life that some unexpected expenses occur. Things become more difficult if you don’t have sources to face it. And if the problem is related to finance it become worse if your pocket is penniless. Instead of asking people for help
PRLog (Press Release) – Jul 13, 2009 – Since the death of Michael Jackson on June 25, 2009, the short movie Captain EO has regained popularity on the internet on such sites as Twitter and Facebook, as well as MTV.com’s movie blog. At the time it was the most expensive film ever produced on a per-mi
PRLog (Press Release) – Jun 17, 2009 – NEWS RELEASE Contact: PR Dept Phone:702-446-0295 Email:news@visionarypublishing.com Website: www.virtualrealestateinvestingprofits.com “Charles & Kim Petty Share Virtual Real Estate Investment Tips that work in T
PRLog (Press Release) – Jul 18, 2009 – Portland, Oregon: Small businesses now generate more than half of the jobs in the US, and amidst mounting losses associated with the recession, more and more Americans are taking matters into their own hands and starting a business of their own. But the curren
PRLog (Press Release) – Jul 20, 2009 – San Antonio, TX: The National Conference on Weights and Measures (NCWM) ended several years of debate on the “hot fuel” issue this week by withdrawing proposals to require, or even allow automatic temperature compensation for retail sales of motor fuel. The