What Does It Take To Survive A Weak Economy?
PRLog (Press Release) –
Jul 15, 2009 – SEATTLE, WA - American consumers are frustrated and angry with the large corporate strangle hold on what is sold in the mega box stores. Now more than ever, American consumers are looking within their community to spend their dollars with locally owned businesses. Competition is fierce as the bigger and cheaper prices of the super stores lower their prices and the quality of their products to attract more business. According to Entrepreneur, Inc. (2009) 68% of mom and pop owned businesses fail to compete on a dollar for dollar basis with the corporate mega-stores; however, when the small local business recognizes the value they add in the form of personalized service 98% succeed and flourish. As large corporate entities work under tighter budgets and are forced to sell cheaper mass produced goods local businesses can jump into the fray to compete for the unhappy consumer who is weary of cheap goods and minimal personalized service. How can a small local business not only compete but stand out from the crowd and attract new business while cultivating return business?
Three out of every four Americans now use Internet Local Search to find goods, products, and services. In today’s tough market, it is critical that a business is found at the top of a Google, Bing, and Yahoo search. Richard Geasey and Shannon Evans of Small Business Marketing Toolkits have released their latest book, Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing (now available on Amazon.com). This book is a step by step action guide for creating a competitive presence in local search directories with or without a business website.
Local Search Secrets Exposed shows the small business owner how to claim their local business listing, create a local business listing optimized for “findability”, use reviews to help maintain and boost their ranking in the search engines, include photos and videos in a listing and incorporate brand identity to improve visibility. Today’s marketplace is so crowded individual businesses have to stand out from the pack. A successful business today requires a real web presence. If customers can’t find a business on the web, how can they be expected to find it on the street?
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ABOUT SMALL BUSINESS MARKETING TOOL KITS
Shannon Evans and Richard Geasey have over 30 years experience in business and industry. With 12 years experience as small business owner/entrepreneurs, they have a clear understanding of how difficult it is to be a small business owner and how to leverage the Internet to big the big companies at their own game.
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