Dr. Lal Path Lab ties up with Franchise India for franchise expansion

PRLog (Press Release) –
Jul 06, 2009 – Dr Lal Path Labs (LPL), a centre of innovation and a premier clinical pathology laboratory on its way to expand their centers nationwide signed a deal with the largest integrated franchise and retail solution provider Franchise India holding Limited, FIHL.

The company aims to expand there network by the way of franchising in the near currently Dr. Lal Path Labs has 45 labs and plans to have 50 more labs in the next five years. From 250 sample collection centres, the plan is to double by the next five years and they would be in addition to the 500 pick-up points like major hospitals, nursing homes, other pathology labs, doctor’s offices etc.

LPL has carved out a formidable reputation for itself in the field of Pathology not just because of the variety it offers (more than 1500 tests and panels) but also because of its proven track record for adherence to quality, international standards and benchmarks and now to spread this expertise Franchise India will strategies the Franchising Structure so as to reach the  target audience.

According to Mr. Gaurav Marya, President, FIHL, “Franchising is a major reason behind the brand growth, it provides quick market penetration and helps to understand the buying behaviour of consumers. Dr. Lal Path Labs, recognizing the existing capabilities to serve a much larger geographical spread opted for franchising which would definitely help them to grow and to capture their target market.”

Franchising gives quick market penetration. Local expertise and market knowledge help to understand the culture and buying behaviour. With a proven business format, franchising indicates a success rate of 90-95 per cent. The Indian franchising industry is expected to grow by 40 per cent by 2005

About Franchise India Holdings Ltd

Franchise India Holding Limited is Asia’s integrated Franchise consulting company since 1999 with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing and has already consulted many major brands in past few years like HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more through media, advisory and exhibitions. With its strategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.

For more details log on to http://news.franchiseindia.com/

For further information, please contact: Fourth Estate

Richa Narang @ 9999881085 / Email: richa.narang@fourthestateindia.com

Ph: 011 26960937, 26534193. Fax: 011 41655806

FIHL

Payal Gupta@98113 90248/ Email: gpayal@franchiseindia.net

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