Nexia Knows Celebrity Sells: Landis Salons, Inc. steps up marketing strategy
PRLog (Press Release) –
Jun 29, 2009 – (Salt Lake City, UT) Nexia Holdings, Inc. (PINKSHEETS: NXHD) is taking a cue from Nicole Kidman for Chanel No. 5, Eva Langoria for L’Oréal, and Tiger Woods for Rolex. They are actively seeking a celebrity endorsement to add high visibility and prestige to their recently launched national brand awareness marketing campaign for their flourishing Landis Salons which sell AVEDA™ products exclusively. This valuable marketing strategy will catapult this diversified holdings company into the national media spotlight, ensuring continued financial growth.
According to The New York Times “Celebrity sells. If consumers believe that a certain star or singer might actually use the product, sales can take off.”
Nexia can expect this profitability from their impending celebrity endorsement contract based on marketing research. Results of one celebrity endorsement study showed, “…The impact of these announcements on stock returns is positive and suggest that celebrity endorsement contracts are generally viewed as a worthwhile investment…” –Journal of Marketing.
In order to harness visibility, influence, and prominence for their Landis Salons, Nexia is working with one of the most dominant forces in the media placement industry, Clearvision International Inc. Once a high profile celebrity is secured, they will star in cutting-edge Video News Releases (VNRs), infomercials and marketing materials for placement in top tier media outlets. They will also be booked on popular TV Talk shows and more.
About Nexia Holdings, Inc.:
Nexia Holdings Inc. is headquartered in Salt Lake City, Utah. Nexia owns a majority interest in Landis Salons, Inc. Nexia’s operations include fashion retail, health and beauty, and real estate. For more information about Nexia, see their WEBSITE at www.nexiaholdings.com.
About Landis Salons, Inc.:
Landis Salons, Inc. combine superior customer service with the cutting edge AVEDA™ 12 Points of Difference. Built around the world-class AVEDA™ brand, they proudly use and sell purely plant-sourced products. See Landis’ WEBSITE at www.landissalons.com, as well as VIDEO about their AVEDA™ 12 Points of Difference: http://www.youtube.com/watch?v=joEeffVk13w&feature=related; it will give insight to viewers about what makes Landis AVEDA™ Salons stand out above the rest.
About Clearvision International, Inc.:
CVI is the leading media production and news placement syndicate of its kind in North America, offering HDTV production and broadcast facilities, extensive distribution and tracking resources, and an outstanding worldwide team that has earned over 40 Golden Mike, Addy, Emmy, Clio, Telly, and Aegis awards. Learn more about Clearvision on their WEBSITE at www.fortunebroadcasting.com.
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