Phase 4 of “Together Works” Strategic Campaign Launched at IDI’s JCK Press Conference
PRLog (Press Release) –
Jun 28, 2009 – The IDI’s multifaceted “Together Works” strategic campaign has entered phase 4, this time through combined entry into You Tube and the world of online social media networks.
Today it is not enough to build a website or advertise with banners in order for the public to know who you are. In order to promote your business, you must play an active role both in Internet video and online social media networks.
The Curtain Rises: Israeli Diamantaires Star in Promotional Videos on You Tube
If a picture is worth a thousand words, than a film is undoubtedly worth a million words or more. Did you know that You Tube is an ideal venue for business purposes? As of January 2009, the video website had more than 100 million users who viewed 14.8 billion videos. The recognition of the astounding success of the personal video website You Tube, along with the growing use of the Internet to create new business ties, have prompted IDI to establish the first-ever diamond video channel on You Tube. And Israeli diamantaires are the stars.
At IDI’s channel on You Tube, you can view 40 different promotional videos about Israeli diamond companies who used IDI’s production services in order to make a top-quality video about their company.
IDI CIO Orna Chait, IDI MD Eli Avidar, IDE President Avi Paz and IDI Chief Marketing Officer Alissa Goren
What is a social media network and how can it benefit Israeli and worldwide diamantaires? It is an online meeting place where Internet users from all over the world can update and be updated on what’s happening in real time. The social network is the ideal platform where you can inform the world of your activities and any new products you may have launched. In addition, you can post photos and share your experiences from shows and events you have attended – all with the opportunity to receive feedback directly from other users. We invite you to learn about these new methods of marketing and to see how you can utilize them for your own personal benefit and for that of the world diamond industry.
Twitter and Facebook are two of the world’s leading social networking websites, with a growing number of users – mostly between the ages of 35-49. These networks allow free access to users who communicate between themselves and update each other in real time on important news and other events.
In order to maintain direct contact with members of the diamond industry around the world and to stay updated in a rapidly changing world, IDI has opened channels on both networks where we update our members regarding ongoing news and developments. We invite you to join us as members and to follow updates by using the link on the IDI website.
IDI Blog
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IDI press conference at JCK Las vegas 2009
The different blog communities now have close to 100 million users in the United States alone who visit the blog at least once a month. Studies have shown that this number is due to leap to 128 million by 2013. So – what is a blog and why is it so popular? The blog is a convenient place to write and share your experiences with others using short stories, photos, videos, etc.
What is the connection between the blogging world and the diamond industry? Those who visit the blog can deepen their acquaintance with the diamond industry and hear and learn about what is happening worldwide - all in an informal and direct fashion. But make no mistake – the use of this informal venue can help you to find new customers all over the world.
The IDI blog in English, which was launched at the BaselWorld Show, is becoming more and more popular with readers both from inside and outside the industry, and offers a new - yet proven – marketing method for the world diamond industry. It is the ideal platform to make new contacts and broaden your horizons. We invite you and your clients to visit the blog and to join the discussions.
And that’s not all - more surprises await you in the next phases of “Together Works.”
To view the press release
To view the photo gallery
By: Rachel Lieberman
# # #
The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.
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