leading China electronics wholesale–Agoodic release the trends of Vertical B2C website
PRLog (Press Release) –
Jun 25, 2009 – First, what is a vertical website? The concept of vertical is not strang to us in the internet,Paul A. Argenti explained:the vertiay is defined that in a distribution channel,manufactures,wholesalers,retailers have been regarded as a single system.If your e-commerce site has conformitied different manufactures,wholesalers,retailers business,and directly face customers,this single system as a trading paltform is be said a vertical website.Vertical B2C website,for customers is a retailer,for retailer is a wholesaler,and for wholesaler is a manufacture,so there are a multiple relationships.But seen from the overall development,the relationship is a multiple of “individual”.Recalling the development of e-commerce in China,Alibaba,Taobao has always been the main platform for the business man.Then the more and more small vertical B2C websites spring up in a minute,such as lightinthebox and agoodic.Though coming with the global economy crisis,B2C is still the trends of e-commerce,the advantages and disadvantages of vertical B2C website is unexpected gradually.
1.website service be professional and the integrity of evaluaty system
Vertical B2C websites` target focus on only one and with far-deep vision.For most vertical B2C website,the background is a well-known professional man or woman in the e-commerce filed.In the category of products is single,such as dress.shoes and electronics.These are good for the professional service,the online-service must has some base knowledge of the products,so that online-service can answer the questions of consumers.Then vertical B2C website is a more integrated logisics management shopping site,efficient and convenient in large measure to alleviate the consumers dissatisfaction for the slow pace of delivery logistics.In addition,vertical site must paid more attention to the consumers review.So that ,one side good for upgrading the website,anther side bring other consumers true feel.All in all,the vertical shopping website bring a prefect experience for the consumers in a one-stop shopping.
2.promote the adoption of innovative marketing model.
‘innovation”is not only for the product,more for the saling-model.Of course For a B2C website,products are important ,keeping the product unique is very good for a shopping website.But the importance of saling-model is not less than it at all.Only unique model for consumers,attraction is inspired in a minute.
3.work hard to fostering loyal constomers.
Commercial websites customer loyalty in the environment means that the continuity of customer behavior is the customers products or services on the Web site’s trust and recognition, will be long-term purchase and use of web site products or services, even if other sites had more similar products at low prices circumstances, customers will not easily switch to another, customers also recommend that you make voluntary contributions to the people of the product or service website. This process is the act of loyalty to the sublimation of loyalty reflect the feelings. But one thing needs a cause for concern, customer satisfaction does not mean loyalty to customers, the traditional marketing concept of the view that to meet demand and ensure customer satisfaction and create customer loyalty will be able to; however, “satisfied customer is a loyal customer, this is only a myth”, from the world a well-known U.S. management consulting company’s research shows that 40% of the products and services will be fully satisfied with the customer for various reasons into the arms of competitors. Professional research and investigation indicates that many relatively high customer satisfaction business of its customer loyalty is not high. Because customer satisfaction and loyalty, there is a great difference: that the satisfaction measure customer expectations and feelings, and reflect the customer loyalty and future purchase commitments to buy. Vertical Web site built to customer satisfaction surveys can be a direct response to customer purchase experience of the past comments and ideas, can only reflect the behavior of the past, can not be used as a reliable prediction of future behavior; and building loyalty can predict what products customers want to buy , when to buy, how many of these purchases can generate sales.
We need to know that customer satisfaction and their actual purchase behavior does not necessarily have direct links customer satisfaction may not be able to guarantee that they will always faithfully enterprises, resulting in repeat purchase behavior. Reality many of such cases, a customer purchased on-line or the Adidas brand shoes, clothing, perhaps to give this a great shopping experience satisfaction score, but to see his consumption again. Among many factors, which requires site-depth analysis of operators, is the attitude of the price or service and so on. There is no denying that customer satisfaction is the repeat purchase of the most important factor, especially in the first customers to buy again satisfied with the experience to guide the consumer to occupy 80% of the probability; In addition, only reach a certain level of customer satisfaction so high, that would arouse the loyalty increase the degree of the increase. Access to customer loyalty must have a minimum level of customer satisfaction
satisfaction in the horizon, the loyalty will be significantly decreased. Therefore, customer satisfaction is not an important condition for customer loyalty. As to the vertical B2C websites, love and emotional marketing customer loyalty is the key.
Vertical B2C websites, If you would like to extend to dynamic growth, strong expansion of the network market and from the hundreds of similar sites in the industry come to the fore and become the industry leader, and only continue to strengthen the professionalism of the construction site, as well as adhere to the theory of innovation and cultivate loyalty level clients, it will be good to its future development.
About agoodic (http://www.agoodic.com):
Agoodic Digital Co.,Ltd located in Shenzhen China. and we are a comprehensive & export-oriented company that focus on Consumer Electronics !
With the excellent work-group, Agoodic enjoys good experience of research, produce and sales at the digital series. Moreover, Agoodic has the powerful technology and advanced equipment. All of these make Agoodic playing an important part in the digital & electronic line! We make the efforts on products that are with new series, marketable models and best quality. Therefore, all of them are popular in Europe, Africa, America and Southeast Asia!
Agoodic (http://www.agoodic.com) has cooperated with tens of close factories, so the price that we offer to the consumer is directly from the Chinese Factory, all items we list on this website is brand new and original with sealed box, and comes with official warranty, Shopping with us is safe and secure. Our goal is 100% customer satisfaction. And we offer 30-day Money Back Guarantee!
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